Internet Marketing Tools – 3 Essential Tools For Every Marketer

Internet marketing tools are as essential for the online marketer as a hammer, saw and chisel are for a carpenter. Here are the top three tools every one of us must master.

1. Tools for keyword research

Keyword and key phrase research is where every campaign begins. Here you have a range of tools and options available to you.

Market Samurai is the tool of choice for a great many people at the moment, and you’ll see lots of chat about this tool on the IM forums. The Market Samurai can filter results and that’s why a lot of people like this tool. This capability made it one of the most popular keyword tools online.

You may also consider a user friendly tool named Niche Refinery. This is free from the package of Keyword Academy, it teaches IM which is why I became a member in the forum site. Consequently, Google Adwords keyword Tool is an old reliable. You should check out the new interface that came out only in recently.

2. Link creation

After creating the content for the targeted keywords, you must promote your content right away. The Backlinks in your page tells Google (also the world) which of your pages really have value to offer.

A lot of people resort to mass submission tools to promote their pages. These tools can do a variety of mass link creation tasks, depending on what you are looking for. It includes mass social bookmarking, and also mass article submission tools, RSS feed, video and profile tools. The SE Nuke does all of these and that is why it is a great tool.

Warning: The disadvantage of this mass submission tool is that it is open to abuse. Fundamentally, these tools give you a way to spam tons of different sites, if you choose to use them in that way.Abuse and overuse leads to the eventual devaluing of the very links you are trying to get. A traditional system of link building — is still the way to go.

3. Social bookmarking

I talked a bit about this above. Social bookmarking has become one of the key internet marketing tools for getting traffic and backlinks to your site.

One more time, overuse still becomes an issue. Morever, sites like these are open to spamming. Some of these sites’ links are becoming “no follow” as a consequence. The overuse and abuse of these sites means that the door to using them as backlinking sources will probably close in the future.

Everyone knows it’s not enough to create great content. You’ll need to bring traffic and links back to your page getting the attention of others. But, over reliance on mass submission and mass link creation will hurt you in the long run. Some of the paid tools out there are great, but at the end of the day, your brain– the couple of pounds of stuff between your ears– is the best of all internet marketing tools.

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